Organizational renewal

  • All businesses have two tasks: 1. deliver today's profits and 2. create tomorrow's offerings - renewal.
  • Delivery means efficient execution, renewal requires innovation.
  • Competing on cost, quality and service = majoring on delivery.
  • Fast changing markets require constant renewal through innovation.

You don't have to run an old fashioned factory to overlook organizational renewal.

  • Process innovation leads to better delivery, not renewal.
  • Product or service innovation gives birth to future product generations - this is renewal.
  • Increasing the efficiency of delivery is like an older person getting in better shape.
  • Genuine renewal replaces an older generation of products with a younger generation.
  • Business process re-engineering improves efficiency but delays the harder task of genuine renewal.
  • This buys time in the short term and makes executives feel that they are doing something.
  • High volume, low cost businesses are locked in an efficiency race.
  • Renewal through new products is the only way off this treadmill.
  • But high efficiency cultures with their "right first time' slogans are not conducive to risk taking.
  • Organizations that excel in renewing themselves are much more entrepreneurial.

Why separate leadership from management at all?

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All pages written by Mitch McCrimmon, Ph.D. and copyright © Self Renewal Group 1996-2008

 

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